Vibe by Fero – Meet The Modern Day Budget Smartphone

It's been a few years since Fero made its debut in the mobile phone industry. Fero recently launched this new budget smartphone, named Vibe, with the aim of shaking things up in the budget segment where we see a sad state of affairs when it comes to the quality of smartphones.

Going with 2018 trends, the phone has a beautiful screen in an 18:9 aspect ratio and a 3200mAh battery that we hope is going to push it to give us a full day and some few hours of charge.

In the box, you’ll get the phone packed in its case, its battery, a pair of earphones, wall adapter, USB cable, a quick start guide and a warranty sticker. When you first set up the phone, the screen will grab your attention. It’s a 5.45″ 720p HD IPS display that you’ll love when consuming media such as watching videos or scrolling through your photos. The front of the phone has minimized bezels than some phones in this budget category. The top bezel houses the front 5MP camera, the selfie flash and the earpiece.

The back is removable and inside is the dual slots for your micro sim cards and also a dedicated slot for an external storage using microSD. The middle of the top back is where the 8MP Camera and its flash is located. We’ll test out its camera capabilities in the full review. But don’t hold your breath on the capabilities, have you seen that price tag? The top part contains both the headphone jack and the USB charging port. The speaker is located at the bottom half of the back and produces decent sound quality of the media you’re currently playing. The earphones included also do their job well.

The phone comes packed with 16GB of internal storage and 1GB of RAM and runs Android 8.1 Oreo GO Edition. Our initial performance tests of the phone has been impressive so far but we’ll have to see how it holds in the long term in our full review.

In terms of the security features, the phone lacks a fingerprint sensor but that is compensated with the facial recognition technology possibly from the Fero Iris phone launched early last year. Unlocking via your face is surprisingly faster than we expected.

We’ll keep playing around with the phone to see if it’s worth your money – stay around for the full review.



If you are thinking of growing your small business or perhaps your startup then the need for email marketing cannot be overestimated. This is one of the best ways to search for potential leads and reach out to existing customers. Even as blog owner you need an effective email marketing structure in place.

If you wish to grow your business then you are reading the right article that will inform about everything you need to know about email marketing, and the best email marketing platforms available.

I am going to list out 5 email service providers that you can rely on for effective email marketing.


Get response is an email service provider that has track record of helping small businesses grow, they have shown over time that they can help you convert potential leads to customers.

With get response, you can track your campaigns, measure site conversion rate, compare follow ups, and put subscribers into different segments.

You can also, customise the email editor to add snippets, add photos and view drafts.


This is a household name when it comes to email marketing, mailchimp has amazing features that is designed to grow alongside your business.

With Mailchimp you can customise your own email newsletters, create a predesigned template and even use an email beamer to send a campaign from your smartphone on the go. Also, A/B Split Testing – Test different subject lines and messages to fine-tune your campaigns.
Facebook Integration – Use Facebook to make connections, add fans, and get the word out about your newsletter.


Aweber is an email marketing platform that allows you access to over 150 templates and amazing marketing tools.

Some of these tools include:

Customization – Customize templates and sign up forms to support your brand.
List Management – Collect, manage, and send to specific segments of subscribers.
Tracking – Track the performance of each email you send or an email campaign as a whole.
Deliverability – Use the tools provided to get more messages delivered to your subscribers.



I decided to make this email service provider come last because it interests me. If you are a small business owner then you should think of using campaigner email marketing.

Campaigner allows you access to over 1,200 possible email variations, amazing, isn't it? But that is not all.

With campaigner you can track the list of subscribers receiving, opening and clicking your emails. Amazing!!

Another good feature is 97% of Campaigner emails avoid spam filters and reach the inbox of subscribers.

Huawei Takes a Bite at Apple Over New iPhones’ Familiarity

As we await Samsung to throw the arrow at Apple with their Ingenius ads, Apple is already taking some heat from Huawei. It seems that Huawei was not just satisfied with beating Apple in sales in the last quarter but they had to throw in a little shade with the hope of taking the shine off Apple.

Apple yesterday launched the new iPhones, iPhone Xs, iPhone Xs Max and iPhone Xr. All three, despite having their own differences, look fairly similar to last year’s iPhone X. The similarity is so evident that Apple has actually discontinued the production of the iPhone X.

It’s not just Apple who have had a situation where their consecutive releases are barely indistinguishable, Samsung was in the same position this year with the S9. Anyway, back to Huawei, the company pulled a couple of PR stunts that were all aimed at Apple.

Starting with a series of tweets that all teased the upcoming Huawei Mate 20. The first tweet simply reads, “thank you for letting us be the real hero of the year”:

The second tweet featured an animated sillhoute of a human being running on what looks like Apple’s ring in their press invites for the just concluded event, with the words, “Thank you for supporting us as innovators.”:

The final tweet sent out by the company hinted at the iPhone’s similarity to last year’s devices, “Thank you for keeping things the same,” read the tweet:

All three tweets included, “See you in London. 16.10.18”, hinting at the date for the launch of the Huawei Mate 20 series. On top of these tweets, the Huawei team in UK sent out special press kits that included a fruit basket and an invite to the October 16th event in London. As part of the fruit basket, was a note reading, “Because we know a bad Apple can spoil the whole bunch, we’ve removed that problem and delivered you a fruit basket you can use to make some Huawei healthy juices”.

Well, your move Apple…


I'm not trying to sound political, but if there's one thing I am still grateful to Former president OBJ for, it is the introduction of the poverty alleviation scheme called KEKE NAPEP in 2006. This poverty elevation scheme has since evolved in Nigeria and it's now a big time business.

In the transportation sector, keke napep business is one of the fastest growing and the most widely used. More demand means more money, this is because Nigeria's population is on a massive rise.

Bros is I tell you how much an average KEKE ride makes in Lagos State, you might not want to finish this article before starting your own Keke business.
Another advantage KEKE owners  are now enjoying is the restriction of Okada riders going on across the length and breadth of the country, this means more customers because for those of us who are already in the keke business.

I Learnt most states especially our own Eko and Warri city in delta state are all planning BRT system to curb the transport problems they are experiencing. Good move, but truth is, government can't do it alone, they can only to a reasonable extent. They need we the keke riders and keke business owners.

I first got into this Keke napep business immediately after my NYSC in 2015, as a young graduate I wanted to explore. I welcomed the idea the day a Keke rider told me makes a profit of 15,000 naira daily at Asaba oh! Now what do you think that guy would have been making if he were to be in Lagos?

Now let us go deeper into how this keke business works
Higher Purchase: this means you're going to buy off the keke from the owner by paying a certain amount daily or weekly.
Currently the cost of Purchase Of a keke napep is N400,000

After receiving the lease, you may be asked to pay back N650,000 And the keke becomes yours.
Weekly payment of 15,000 for the duration of 10 months.
Note: Terms and some other conditions may apply. You may work out something different from this analysis with your hire purchaser.
If you are interested in buying these keke papep and then issuing them out on higher purchase, I will advise you start with one, register it with the tricycle association and then ensure whosoever you are leasing out to supplies reputable referees.

If your doubts eventually get cleared, you may invest more on your keke napep business and increase your fleet to 5 or 10 depending on how much you have.
For instance, if you lease 10 keke at the cost N650.000, your profit expectancy in a year will be about N2,500,000.
The truth is, as a young man without a job for now, if you have savings, use it to purchase a keke and do it yourself.

Keke doesn't need too much fuel to run. With 1000 naira your tank is full and that would take you for a whole day. With this you can make at least 8000 naira per day from your keke business if you are operating it yourself.
Before you know it your keke business will be expanding as quickly as after one year. Wait no further, the more you wait, the more you lose out


Do you know there are 2.17 billion Facebook users, 330 million Twitter users, and 800 million Instagram users–social media is the best platform in Nigeria today to build those new, trusting relationships with your potential customers.
Engaging in Social media marketing is the best way for your small business and brands of all sizes to reach prospects and customers.
Potential and existing customers are already interacting with their favorite brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out on a great opportunity to help your business grow!

As an Nigerian, a good marketing on social media can bring remarkable growth  to your small business by creating devoted advocates and driving potential leads and sales.
Social media is a catch-all term for sites that may provide completely different social experiences. For example, Twitter is a social site designed to let people share brief updates with their followers. On the other hand, Facebook is a total social network in which one can share updates, photos, and join events or groups.
So you know over 70 million Nigerians are on social media? And statistics have shown that social media marketing in Nigeria has been a huge success for small

According to LEADPROPLUS, These impressive statistics, SCREAM, “Start social media marketing RIGHT now!”.  With the continual growth of social media interaction there are numerous benefits in which social media marketing will help your business grow.  Here’s a look at just some of the ways social media marketing can improve your business:
Social media is one of the most cost-efficient marketing methods used to increase your business’ visibility. By implementing a social media strategy, you will greatly increase your brand recognition since you will be engaging with a broader audience.  It will also promote content from your website that you wish to feature.
To optimize your results even further, ensure that you are actively engaging . By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. Having  others interact with your page will begin building your reputation as a business. Each post that your clients share will be introduced to a wider audience, which can lead those in that network of people to become potential customers.  Obviously, the more people who know about your business, the better! And social media marketing does just that–tells more people about your business.
Sales are extremely vital in the growth of any business. The sales process begins with getting to know your customers and establishing strong relationships with them–building trust with them. And as we all know, social media connects people.  
Approximately 2 million businesses today use Facebook advertising for promoting their products and services.  If executed well, your social media page can help you increase sales. Having a social media presence can allow your audience to familiarize yourself with your business and brand, giving you a better shot at gaining their business.
In addition to sales, social media can help you collect leads and build your email list. Publishing and posting content that is relevant to both your brand and your audience is a way to attract more new leads, illustrating your brand and what your business has to offer.
For example, by having an active blog for your business, it makes it easy to connect with your audience with the help of fresh content. But, by having that audience share this content on your social media platforms, it increases your reach 10X!  You’re suddenly reaching out to a bigger audience that may like and share your content, follow your brand and ultimately become a loyal customer.
Social media is all about communication and networking.  By engaging on social media, you are connecting with your customers and humanizing your business.  Customers appreciate knowing that their posts will be acknowledged and that the business they love and trust has communicated in some way–whether it be through liking the post, commenting or direct messaging.   By commenting on your customers’ posts, you are acknowledging that you value them, you’re attentive, and that you prioritize customer service.

According to Dan Gingiss, Marketing & Customer Experience Executive, “When you interact with customers on a one-to-one basis on social media, it makes them more loyal.  Loyal customers spend more with you, stay with you longer, and tell their friends about you.”
While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings.
Let’s be real, basically everyone uses Google to search for the information they need.  It’s also extremely rare that they go past page 1 on their search results. If your business isn’t ranking on page 1, then you need to re-evaluate your search engine optimization (SEO) strategy.  
To give your business a fair chance, create meaningful content that optimizes target keywords.  Quality content such as articles, blog posts, case studies, business information, and employee bios are ideal.  By using social media platforms to share that quality content, it will help increase the visibility of not only the content but your business website, resulting in improved search engine rankings.
According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
Another study published by Convince & Convert found that 53% of Americans who follow brands on social media are more loyal to those brands.
One of the main goals for business owners is to develop a loyal customer base.  As mentioned earlier, social media is not solely a promotional platform for your business, it’s an opportunity to engage and interact with your customers.  Studies show that millennials are taking social media by storm as well as becoming the most brand loyal segment of customers yet.   Approximately 62% are more loyal to brands that simply engage with them on social media.
By implementing social media marketing, you are likely to get the attention–and potentially loyalty–of the rising technology natives that are craving communication that accompanies their favorite brands and businesses.
Guys, why wait longer? You've lost out enough already. The best way to market your small business today is through the power of social media and I assure you, you will experience more conversions 

30 Made in Nigeria products you can export to US for free

The African Growth and Opportunity Act (AGOA) which was signed into Law on May 18, 2000, by President Bill Clinton.. The aim of the Bill is to promote increase in trade and investment between the USA and the sub-Saharan African countries by providing eligible African countries with unrestricted liberal access to the U.S. market, The AGOA bill also “promotes economic development and reforms in sub-Saharan African, moving across a wide range of industries and granting tangible benefits to entrepreneurs, farmers and families and seeks to promote increased access and opportunities for U.S. investors and businesses in sub-Saharan African.”. Nigerian products can enter the American market relatively cheaper than their counter-parts from non-beneficiary countries and, thus, increase profit for the wise importers.”
Requirements: You will need to register you company and make sure you get NAFDAC registration. Your product should be packaged to meet the international standard to explore the foreign markets. Your product would be send to Ghana for the second test which is the AGOA’s West Africa Trade Hub, if your products pass the test, then you will be connected to buyers in US.
About the West Africa trade Hub: The Hub works with West African business operators to export internationally, acting as an honest broker between the region and global markets. They work with export-ready businesses and increase their opportunity to grow and compete in the international marketplace, and as a result boosts local and regional economies. This trade Hub is located in Ghana
To get the full list of AGOA’s 6,400 products
Explore the local market: Package any of these products in a sealed Nylon bag, carton, bottle, tin, then get NAFDAC approval then start selling to Nigerians, before you start the processing of exploring the international market. You will be surprised to discover that that there is a lot of opportunities in the local markets, you can target busy office executives, professionals, high net worth individuals, caterers, food vendors and other food service providers. You can also supply supermarkets, shops, restaurants, canteens, eateries, etc.
Nigeria cannot afford to be left behind in exploring the U.S. market as less-endowed countries have successfully penetrated the U.S. market. Here are the 30 hottest products out of the 6,400 that can be exported to the US market duty free under AGOA
Access BOI finance: Bank of Industry (BOI) will assist Nigerian entrepreneurs with funds after they have passed through the AGOA test, to be part of this opportunity you need to focus on your mission. Explain the reason behind your business, how it is different from the competition and why it will succeed. Their office is at 23 Bank of industry building at Marina in Lagos.


Ofada rice: Ofada’ is a generic name used to describe all rice produced and processed in the rice producing clusters of South-West Nigeria. Named after Ofada, a small rural community in Obafemi Owode Local Government Area of Ogun State. UK Department for International Development programme, has revealed that a massive potential exists for the export of Ofada rice to Europe and the USA. There are about 340 000 Nigerians living in the UK and a potential demand for 120 tonnes of Ofada rice.The fast food companies in Nigeria are hungry for Ofada. The market in the US, however, seems to have an even greater potential for growth than the one in the UK. You can package it in 1kg or 2kg bag like the old Uncle Bens rice


Groundnut: Groundnuts are a small erect or trailing herbaceous legume, about 15 to 60 cm high. The fruit is a pod with one to five seeds that develops underground within a needle-like structure called a peg. The seeds are rich in oil (38-50%), protein, calcium, potassium, phosphorus, magnesium and vitamins. Groundnuts have also considerable medicinal value. With proper packaging you can explore the international market


Kolanut: Nigeria is the principal producer of kola nuts. Latest figures show an annual production of approximately 150,000 tons. While a few hundred tons are exported to the United States for use as alternate medicine, the bulk of the crop is consumed in Nigeria and surrounding countries. Packaging is based on the buyer’s requirement. , you can also explore the local market
Cassava flakes (Gari): Gari is a popular West African granular, starchy food traditionally made from fermented, gelatinized fresh cassava tubers. There are different types of Gari, they are, Ijebu Gari, Red Gari, White Gari and Ghana Gari. It can be packaged into 1Kg or 2kg bag. You can package this Gari in Ikg or 2kg and start to explore the local and foreign markets
Ginger: Ginger is the one of the non –oil export market next to oil and Nigeria has remained one of the largest exporters of ginger in the world. Found in almost all the local markets across the country, the plant, commonly used as spice, is also being consumed for healing and relief effect.There is a lot of buyers in US, UK, Japan, and China
Gemstone: A gemstone or gem (also called a precious or semi-precious stone) is a piece of attractive mineral, which—when cut and polished—is used to make jewelry or other adornments. The precious stones are diamond, ruby, emerald and sapphire, with all other gemstones being semi-precious. On a small scale, you can start with N15,000 to N20,000
Ogbono: The Ogbono also called ogbolo or etima seed, when ground and combined with vegetables and spices and cooked with fish and or meat, is used to make the popular ogbono soup The seed is ground dried and when used as a soup thickener, produces a thick slippery gelatinous mixture, with a “very rich very earthly” unique flavor also rich in protein. in Nigeria, Ghana, Gabon, Equatorial Guinea and Sierra Leone.
You can package ogbono seed in whole or grounded in a 1kg or 2kg bag
Palm Oil: The primary unit of production of the palm oil industry is the farm where the oil palm tree is cultivated to produce palm fruits. The farm’s production of fruits may be processed by the farmer, using the traditional method of palm oil extraction, or sold to other processors. You can packaged it in bottle, then you are ready for the international market
Catfish: Nigeria is endowed with good weather, space, water and population and therefore enjoys comparative advantage over many countries in Africa to produce catfish in abundance. You will need to remove the bone, dried before you can export it
Nigeria is currently the largest aquaculture producing country in Africa
African Fabrics and Textiles: The U.S. market is valued at over $12 trillion, of which apparel represents over $70 billion. “In the textile and apparel category, Nigeria was the first country to be granted the Category 9 certification by the U.S. which allows us to export our African prints and other folklore and hand loomed fabrics to the U.S. This means that native Made in Nigeriawares like adire, ankara, buba, kaftan, agbada and the likes can enter duty free to the U.S. market.”. Human Capital Development Center/AGOA Training School was set up by the Nigerian Export Promotion Council to train Nigerians in the process of commercial garment production. Nigeria who are interested in T-shirt designs are now trained free of charge.
Beads and accessories: A bead is a small, decorative object that is pierced for threading or stringing. Beads range in size from under a millimeter to over a centimeter in diameter. The largest variety and quantity of beads made and traded can be found in Africa. The equipment to start up the business include, cutter, strings and hooks of various colours and types among others Chinese beads is not acceptable in the US markets because it contains leads, even it gets to the US they will reject it, so if you are buying you beads, make sure you don’t buy China beads
Beans flour: Beans flour is made from beans, which has been cleaned, peeled and milled to fine flour. Used for the preparation of dishes such as moi-moi and akara. Moimoi is a rich steamed beans cake eaten all over Nigeria and beyond. It is often served with ogi or custard, can be eaten with jolloff rice or on its own. It is truly a delicious combination with most meals. Rich in protein, it is the perfect weight loosing meal with good filling effect.
Sesame seed: Sesame, also locally known as “Beniseed”, is highly appreciated today in the country and large quantity of it is now being produced not just for consumption but for export purposes. The seeds need to be harvested as dry as possible and stored at 6 percent moisture or less. You can package in 1 kg or 2 kg bag
Chilli Pepper: Nigeria is known to be one of the major producers of pepper in the world. The shipping out of processed pepper can also be on either small or large scale through Post office, DHL or Sea Port according to the capital at hand to UK, US, Germany, Greece etc. A bag of 10kg is sold for N5,000, 40kg bag is sold for N15,000 depending on the type of pepper and source of buying. While a kilo is sold for 23 US Dollar (processed) on the export market
Snails: There is a flourishing international trade of snails in Europe and North America. In France the annual requirement is about 5 million kg, over 60% of which is imported. The estimated annual consumption in Italy is 306 million snails. You may need to smoke it, spiced it before you can export it. You can start breeding this snail from your backyard
Honey: Honey is primarily composed of fructose, glucose and water. It also contains other sugars as well trace enzymes, minerals, vitamins and amino acids. Honey is “manufactured” in one of the world’s most efficient factories, the beehive. Honey is currently priced between US$ 10.00 AND US$12.00 per kilogram at international market. At the Nigerian market genuine pure natural honey cost between N1000-N1, 500 litre. If you can package in bottles, you are export ready for the international market.

Shrimps: Having a production capacity of 12, 000 .metric tons (MT) per year,
The major markets for the Nigerian shrimp in Europe are Belgium, Portugal, Spain, France and the USA.. All are usually packaged in 2.2-kg packets into master cartons. More that 80 per cent of the shrimp caught in Nigeria’s territorial waters is exported
Leather: The raw materials for leather and its products are mainly from livestock, and Nigeria is endowed with the third largest livestock population in Africa. You can start producing footwear and hand bag for the international markets, you may not necessarily be the designer, you can commission someone else to design for you while you do the exportation. Presently the world footwear and leather products sector is moving from high-cost industrialized countries to developing countries (Nigeria inclusive).
Plantain Flour: The preparation method consists of peeling of the fruits with the hands, then cutting the pulp into small pieces, and air drying them for few days. The dried pulp is then ground in a wooden mortar or a corn grinder. The flour produced is mixed with boiling water to prepare an elastic pastry. Packed in plastic sachets can be kept for many months without deterioration of its qualities.



Shea butter: Shea butter or Shea nut butter is a slightly yellowish or ivory-colored natural fat extracted from fruit of the shea tree by crushing and boiling. Shea butter is widely used in cosmetics as a moisturizer and an emollient. Shea butter is also edible. It is used as cooking oil in West Africa, as well as sometimes being used in the chocolate industry as a substitute for cocoa butter
Cashew: The majority of export quality nuts come from the Western and Eastern parts of the country. • Packaging Nigerian cashews are packed in 80kg jute bags, or in polypropylene bags.. Processed nuts are exported in metal tins or cartons. The tins are infused with carbon dioxide and vacuum sealed, to safeguard against contamination and deterioration during shipment. By far, the U.S is the largest buyer of cashew kernels, followed by The Netherlands.
Pounded yam flour: Pounded yam is a staple food, which is consumed by almost every tribe in Nigeria; Instant Pounded Yam Flour (IPYF) brings succour to pounded yam lovers as the drudgery of pounding is eliminated. The production process consists of simple operations, which have been mechanized The machinery and equipment needed to process yam flour are Yam peeler, Milling machine, Boiler, Scale, Dryer, sealing machine, Packing machine. All the above machines and process technology are source able locally. Some Nigerians local producers like Oluiyan and Poundo yam already penetrated the local and international markets and cannot meet the demand that is why this sector is still open to would be investors, you can package it in 1kg or 2kg bag
Fruit Juice: Nigeria’s fruit juice market has grown 60 percent over the last five years and this growth is due to increasing incomes of Nigerian consumers, an expanding middle class, and greater health-consciousness of consumers. The federal government on the 29th January 2003 announced the total ban of importation of fruit Juice (either in bottled or packaged form). However investors can import such in big drums or containers as raw materials in their industries, for repacking or rebottling in Nigeria.
Cocoa beans: Cocoa beans are the seeds found in cocoa pods, which grow on trees, the beans are trodden and shuffled about (often using bare human feet) and sometimes, during this process, red clay mixed with water is sprinkled over the beans to obtain a finer color, polish, and protection against molds during shipment to factories in the United States, the Netherlands, United Kingdom, and other countries. Drying in the sun is preferable to drying by artificial means, as no extraneous flavors such as smoke or oil are introduced which might otherwise taint the flavor. They are package to buyer’s specification
Remember this AGOA programmme was created to help the developing Countries, if you can package your product to meet the international standard you are not only set for the American markets but you can also export to other Countries
Now is the time to take the action, all you need to contact the farmers who are producers of some of these products, I know some large scale farmers that are looking for people who will come to their farm and buy from them in bulk, all you need to do is to contact these farmers, buy from them, with the right packaging you are set for the local and international market


How to begin foodstuff Export to Europe and America

How to begin foodstuff Export to Europe and America

The Demand for African foodstuff in Europe and America is rising due to the increasing number of Africans, particularly Nigerians who sojourn to these Countries for better life. There are many small exporters of foodstuff in the sub-region who depend on middlemen to export foodstuff in small quantities and sell them directly to consumers or retailers running ethnic shops in the United States of American or Europe.

The volume of Nigerian export of foodstuff to these countries is still on a very small scale considering the estimation of 20 million people of Nigerian descent reside outside Nigeria, with the majority living in the United Kingdom and the United States. This is a great opportunity to sell to this category of people. The few exporters of African foodstuff cannot meet with the demand of Nigerians which populations are increasing everyday in US and UK.

The exportable foodstuffs to the foreign Countries are Smoked fish, Gari, Beans Flour, Melon seed (Egusi Ground), Ogbono,Cassava Flour, Bitterleaf, Dried Ugu leaf:, Palmwine, Butter production. Coconut processing,Pepper,Tomato paste, Hibiscus flower, Yoghurt,Pap (Ogi), Ukazi leaf

Others are, Hot Chilli Pepper – Ground, Kolanut, Potato, Semolina, Ginger beer, Kilishi, Soybean, Groundnut, Okra, Cassava, Yam, Honey, Snail, Bitter Kola, Ofada rice, Catfish, Shrimps, Pounded Yam Flour, Poultry, Fruit juice, Cashew, Plantain Flour, Palm Oil

Product Sourcing: Every exporter is strongly advised for their best financial interest to select foodstuffs which they intend to export based on accessibility and availability.

Starting foodstuff business on a small scale: Company registration is optional since you are doing it on a small scale, which means you are sending the foodstuffs through an individual, the start up capital is between N300,000 to N1,000,000 an e-mail, a mobile phone and an account with a reputable bank here in Nigeria, however having a domiciliary account will be better, You don’t need previous experience in the field but you should have a “GOOD HEAD” for organizing. You can get support from an organization called Association of Micro-Entrepreneurs of Nigeria (AMEN) it will allow you to get NAFDAC number You can also make use of their factory site which will enable you operate the business successfully. You can package any of these products into Bottles or Small Nylon bag of 1kg and 2kg, you can penetrate the local market and Sell to busy office executives, professionals, high-net worth individual, and supermarkets. The NAFDAC number on your product will give your food product more credibility in African foodstuff market in US and UK when you are finally set for the international market.

Opportunity for small investors: As a small investor you can send this product through the NIPOST, or send it by air, NIPOST have a ready a made cartons that can take up to 30kg which is cost N60,593.00. Perishable products are no allowed through the NIPOST because it takes up to five to seven working days before the products get to the UK and US receptively. But you can send perishable items by air because it takes only 8hours to get there. It is important that you send the foodstuff to an individual because if you use a company address you may need to answer a lot of questions.

Prepare a massive mail campaign to every prospective buyer, write a letter introducing your companies, goods and quality specification, that you will package according to their requirements and don’t fail to quote the selling price and Payment terms acceptable.

How new entrants can get buyers: You can get buyers by advertising your product online, you can have a websites where you will display your product (Comes with its cost). Make use of social site like facebook or twitter, you can also register with some trade sites like, Alibaba, tradekey and so on. You can advertise your product as a free member or paid (for faster result). It will also give you a privilege to chat with foodstuff buyers abroad.

How to identify genuine buyers: You will receive mails from intending new buyers but you will need to ask them some relevance questions like their Company registration details, phone numbers, and office address, ask them if they have an office or a relative here in Nigeria that you can deal with, you will also need to ask them to give you the list of their customers here in Nigeria, this will allow you to know how genuine and reputable they are in the foodstuff importation industry .However you need to agree on a particular payment pattern.

How to deal with responses: A lot of response will be coming from some Nigerians and Africans that operates African shops in foreign Counties, because some of them are looking for foodstuffs distributors you may need to send free samples to some of them, while you make them chose the right packaging pattern for the product you are sending.



Opportunity for Nigerians who have friends and relatives in US and UK: You can send the foodstuff to friends and relatives in US and UK, they will help you sell the foodstuff and pay the money into your account in Nigeria. You don’t need to go through the rigorous of cross checking who is genuine or not, they know the terrain and they will help you sell directly to African foodstuff importers and African food stores abroad.
Made in Nigeria will remain a mono-culture economy since it has failed to tap into the African Growth and Opportunity Act (AGOA) launched by the United States since year 2000.The concept of AGOA introduced by the Clinton administration was to encourage African countries to increase their exports in non-traditional products to the US, thus adding value to raw material from developing economies. Nigeria ranks only high in the energy-related products sector. The country has failed woefully in the foodstuff exportation category while a company like Ghana has support from their presidency that is why you will see some branded foodstuffs in African restaurant in UK and US “made in Ghana” and it will surprise you to discover that some of the raw materials are exporter from Nigeria to Ghana by the Nigerians Manufactures who has set up such company in Ghana. Nigerians small scale entrepreneurs who does not have enough funds to set up such businesses has decided to remain in the Country and send such foods through an individual making 100 to 400% return on investment.

AGOA is a window of export opportunities which can also serve as a catalyst towards achieving Nigeria’s vision 2020 in terms of foreign earnings, boosting production and capacity utilization and generating hundreds of thousands of gainful employments through foodstuff exportation. Foodstuff exportation business can generate employment if the federal Government can establish cold storage facilities and agricultural trade support infrastructure at designated points
Challenges being faced by Nigeria in foodstuff exportation sector includes, Stringent Sanitary and Phyto-Sanitary (SPS) requirements, High transportation cost and poor trade facilitation system, Difficulty in accessing finance and credit facilities by manufacturers and exporters, especially the SMEs, Lack of adequate training and modern equipment in processing value -added agricultural products, Unwillingness of our business people to take risks associated with foodstuff export business, Lack of basic information about doing business in the US market and most importantly Packaging and labeling. Nigerians who are ready to start this business should keep themselves informed few Nigerians who currently in foodstuff exportation sector cannot meet the demand of Millions of yearning Africans in US and UK