Just recently, the US senate revoked a bill that could have required internet service providers (ISPs) to seek user's consent before tracking and selling out their information.
These such information include your location, what you are searching online, etc..
According to CNN, and internet service provider could infer that you are sick, for instance, because you looked at WebMD.
In the meantime, be rest assured that if the US legislature votes to eliminate the rules, your internet service provider could track and sell your personal without you being informed.
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Most internet and social media users are not aware that companies like, Google, Badoo, Twitter, Facebook, etc all make use of your personal data to place targeted ads.
Most internet users whom are aware of this make use of tools like privacy badger and disconnect to stop advertisers from tracking their activities online. Though, these tools may not be able to stop your internet service providers from taking your personal data.
Interestingly, 'safe browsing mode' or 'incognito' mode does not stop your internet service provider from taking note of sites you browse through. Incognito mode only prevent your browser from storing your browsing history.
Preventing your data from the internet service provider may be quite trick, but but you could try.
"There are pretty easy and free ways to stop tracking online from advertisers," says Jeremy Gillula, senior staff technologist at the Electronic Frontier Foundation. "The technical ways to stop your ISP from tracking you are limited and cumbersome."
HOW CAN YOU STOP ISPs FROM TRACKING YOUR ACTIVITIES
I believe you must have heard the name 'virtual Private Network' or VPN as popularly called.
This tool will prevent your activities from being tracked online from anyone attempting to look you up.
But research has it that most VPNs make their money by selling your information to advertisers, so I advice you do your findings properly.
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CNNmoney recently quoted Kenneth White, an internet security engineer and director of the Open Crypto Audit Project, says to avoid tools that use terms like "NSA-proof," "hacker-proof," "military-grade encryption" and "total anonymity" in their marketing.
If you know how to use more technical tools, he suggests a VPN called Algo. If your technical skills are more limited, he recommends Cloak.
"There is a long history of 'free' VPNs that prey on innocent consumers' concerns about security and cynically make them less safe," White says.
Conclusively, your presence online could be safeguarded but you need to play your role and be mindful of browsers and tools you connect your browsers to.