Search engine optimization cannot be brushed aside if really
you want your website to rank well on Google and other top search engines. For you
to understand how your site can rank well on search engines then you to find
out how competitive your keywords are.
Take for instance you have a news website and you want your
site to rank well on search engines for “latest news”. My dear friend, you may
find it very hard to compete with the likes Naij, vanguard, punch and TheCable.
Though you may have a special keyword like “latest gist” a
few search engine users may be targeting and it could end up being your
breakthrough.
This may be an advantage to you if you act quickly before your
site competitors target that same keyword.
If you do proper SEO on this particular keyword believe me when I say
you would rank better than your competitors on that keyword ranking.
You need proper understanding of SEO for you to be able to
filter the highly competitive keywords from the less competitive keyword you
can take advantage of. Now follow me as I walk you through some keyword
research processes.
1.
Search Google for keywords where your site ranks
a little well than the most competitive ones. When you type in your keyword in
the google search box you will the results where your site or blog ranks. The only advantage here is sites with higher
rankings would always come up first and you may be thrown to Google’s 5th
or 6th page. Every newbie in the SEO world knows this strategy.
2.
Use Google Adword research tool: But be reminded that this keyword research
tool is for Adword only. This keyword tool shows how many advertisers are
battling for a particular keyword. So don’t rely on this as it only has to do
with google, though you can give it a shot.
3.
MOZ keyword tool: If you are serious about getting an insight
on your site’s chances of being ranked relevantly on a particular keyword then
you have to pay close attention to how you can make use of MOZ’s keyword
difficulty tool. With this keyword
difficulty tool all you need do is to enter the keyword relating to your site
and click “check difficulty”, and then next you select “view serp analysis
report” and the sites with pages ranking in the top 10 will be shown with their
stats. You should take note of root domains linking to the page and root domains
linking to the root domain. These two
statistics simply tells you about the backlinks the particular site is
receiving.
I always tell people that the most important thing to do
when it comes to search engine optimization is to build enough backlinks and
write good quality contents.
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