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HOW TO RECOVER FROM “TWO-CLICK” ADSENSE PENALTY ON MOBILE

You may have noticed a slight or massive fall on your Adsense earnings recently on your site and the reason is not farfetched from being a new Google penalty that has been introduced to safeguard advertisers. Sites serving adsense ads were taken unawares by this recent penalty introduced by Google which is referred to as the “TWO-CLICK” penalty.


We are going to look at how this penalty can be incurred, how to check if you are already affected and corrective measures to take if already affected.
This article is especially very important to Nigerian bloggers as most Nigerian blog visitors end up click on ads when they really did not intend to. I can’t really tell you exactly what the two-click adsense penalty is but here is Google’s response to an inquiry made by Ezoic.

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FROM GOOGLE: “I took a look at the invalid activity deductions on your account and they are due to users on your site accidentally clicking on AdSense ad units.
You can reduce incidences of accidental clicking by making sure your ad implementation doesn’t encourage clicking on the ad units and can’t be mistaken as site content. Begin by reviewing your ad implementation to ensure;

Ads are not placed too close to other clickable content. You can do this by increasing the distance between the ad unit and your site’s content.
Any navigation buttons (e.g. next page icon) are positioned below above any ad units.
All your ads are clearly labelled as ad units by using “Advertisements” or “Sponsored links” above the ad unit.
In an effort to protect our traffic systems we can only share certain details about the invalid activity on your account, but hopefully this will be enough for you to work with:
Your earnings were deducted due to the detection of invalid activity particularly on Mobile (but also on Desktop).”

Google’s answer from the enquiry did not really give a clear insight into what this penalty is all about thereby making investigations into this new two-click penalty hard to carry out.
You may have already been affected by this “two-click” penalty so I advice you carry out maintenance check on your ads unit. Continue reading…

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