The truth is most blogs fail because the aim behind starting that blog was not pursued with diligence and purpose. To improve your blog and get more site visitors you need to invest your time and commitment to the blog.
Most bloggers today give up when they don't see their blog ranking on the first page of search engines or they don't make money. Whichever way it is you can still achieve your aim if you read and imbibe these tips am about to show you.
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BE PROFESSIONAL AND PURPOSEFUL
Most bloggers jump into blogging without having an in depth understanding of what blogging is. Most times they are not really passionate about what they write about in their blogs. They prefer to scrape contents online and paste on their blogs, so tell me why such a blogger would rank high on search engines.
Before you start a blog you should ensure you have a good knowledge of what you want to write about (blogging niche). Also, you need to ask yourself this question before posting any blog post you have written; "Is this article appealing to me?" if it is not appealing to you how will it be to your visitors?
SOCIAL MEDIA OPTIMISATION
It is not just enough to create good quality contents and leave them there without promotion. Social media traffic referral is responsible for the traffic to most blogs today. When you write good contents with captivating headline and post on social media you would be amazed how many people will read and share to their timeline.
KEYWORDS: Keywords are those words site visitors use in searching for a particular solution to their problems. Like webmasters would say, if content is queen, then Keyword is queen. It will be a waste of time when you write contents that are not keywords targeted. how can you write a post and the keyword related to your topic of discuss is not on the heading, it is not on the first paragraph and you do not repeat it on the body of the content?
If you can target keywords search engine users are targeting and write contents around them, then you are surely going to rank on Google's first page.
Are you a blogger that just drops a post and you leave there like that even when your reader are there with questions on the comment box. You have to write with your users in mind and ensure you place yourself in their position and always engage in a conversation with them when need be.
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DON'T STEAL CONTENTS
One of the reasons your blog doesn't appear on search rankings is because you just copy and paste other people's content without adding any value to it. What would make google rank you if what you have on your blog is already indexed and available on the internet? Try your best to write unique and quality contents because that is the key to SEO.
Lastly, promote your stories and run adverts. As big as facebook, youtube, adsense, Linkedin are they still run paid adverts. Blogging is business, so do not think passion is the only thing you need to succeed.