When it comes to the business aspect of music not all artistes can handle it properly, but Flavour N’abania has been able to combine the business aspect of music and the branding aspect. When I say branding I mean the “public image of that artiste.”
Just recently Flavour did something spectacular that no other artiste in the music business has done; at least there is none that I know of. Flavour who hails from Enugu state was recently spotted with the Biafran civil war veterans where he was singing and having fun with them.
In the business of music for you to achieve the highest of image you have to identify with culture especially in Africa. What makes Olamide, CDQ, lil Kesh, Phyno and Flavour the best African artistes right now is that identified with culture and the street. In the music and show business this is exactly how to make money. Focus on the people and give them what they want. It is a good thing Flavour N’abania connected with his people.
During his visit, the drinks shared to the veterans were 'Life' beer a brand which the Golibe crooner represents. You see? that's another marketing strategy! Business incorporated with music and giving back to the society.