Importation of phones to Nigeria will continue for many years to come until we start manufacturing even though I don’t see us manufacturing in the near future. As an entrepreneur and a business savvy person you have to look deep and project into the future.
In this current economic recession so many Nigerians are buying cars and building new houses at the choicest part of the country. As an entrepreneur you are a potential multi millionaire so don’t let anything limit you! Not even your thoughts!
Isn’t it surprising that two of Africa’s biggest economies Nigeria and South Africa are in recession but mobile phone makers still make Africa their choicest exportation destination for their latest products. I don’t know if you must have noticed that no mobile phone maker that exports products to Africa have complained of loss recently.
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No matter how cheap or expensive, sophisticated or primitive these phones are they always breakeven! These are just a few signs for you to k now you can still tap into this business of mobile phone importation because it is indeed a goldmine.
Now if you are interested in this mobile phone importation business just grab a cup of coffee, sit back and pay close attention to this article because it is an eye opener.
WHAT YOU NEED FOR THIS BUSINESS
In order to be able to succeed in any business there are guidelines you should and things you must learn to do. So what’s next?
TURN YOUR IDEAS INTO A BUSINESS MODEL
T o be innovative and creative in phone importation business you have to draw up a comprehensive business model and carry out your feasibility study.
Your business model simply involves how you wish to source for your products, your business location, how to source for investors, how you wish to operate (online or normal shop), and where you wish to take your company to (visions and missions).
How do you wish to source for your products? Well, gone are the days you need to travel abroad before you can import goods. With the advent of the internet you can be at the comfort of your bedroom and male your importation and plan your shipments. Since we are dealing on how to start a mobile phone business let me tell you online eCommerce sites you can get phones from:
IDENTIFY YOUR CUSTOMERS/MARKET
Before you start your business I believe you should have the particular age range you wish to target and also the kind of mobile phones you wish to start selling. I advice anyone who wants to go into this business to go into Android phones as a large amount of the youths these days wants one.
Be mindful of your location before you stock your shop, if you rented a shop in a rural area don’t stock your shop with high end phones like i-phone 7 or Samsung galaxy s8 rather go for devices that are going to be on demand there like your regular Nokia phones.
Every business today needs advert in order to grow rapidly. You may not sell a product for a year if you do not advertise. You can tell friends, post your products on your social media handles and even organize street rallies. You can also post your products on ecommerce sites like KONGA and JUMIA.
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We all know when importing goods you need FOREX, but don’t worry if you are willing foreign exchange can’t stop you as you can pay for your goods with your Nigerian debit cards though you will be charged the equivalent rate of the naira to dollar value.