As a website owner I do not need to tell you more traffic leads to more conversions. In other words, the more traffic you get, the more money you make. I hope I am communicating?
You are reading this article probably because traffic is your problem, worry not, the problem is half solved already, just grab a cup of coffee, sit back and relax while I show you some great tips to attract more site visitors to your website or blog.
SEE ALSO: HOW TO GET ROYALTY FREE PHOTOS FOR YOUR BLOG
There are several ways to drive traffic to your website and I am going to expose you to some of these little hacks and tricks involved in content marketing in other to increase your traffic.
Now lets go;
1. CREATE VIRAL CONTENTS
Have you noticed some of your blog articles just go viral without you sharing them on social media? Try and figure out the reason this happens and you are close to the solution of your problem.
Any wonder why Jonah Berger, an associate professor of marketing, Wharton School, said: useful and practical content that arouses emotion gets shared the most.
Don't create content with Search engines at the back of your mind. Why not please your readers first before trying to please Google or Yandex? If you want to get those site visits you desire then start creating contents that focus on your readers.
Once you satisfy the emotions of your readers, they will spread the news on their own and you do not have to start spamming Facebook with links.
In order to create Viral contents try profer solution to these questions;
What have you done about that trending topic currently circulating?
Do you create controversial contents?
Also, Will adding videos, attention-grabbing images, or infographics to your idea make it stickier?
How can you easily reach out to industry influencers and ask them to share your content?
If you can answer these questions, people will naturally get attracted to your brand.
Like I always say, to succeed in marketing your contents you need mentors. Start studying the movers and shakers of your niche.
SEE ALSO: HOW TO RECOVER DATA FROM A DEAD HARD DRIVE
2. WRITE DETAILED ARTICLES
If you promote articles that sucks you've ended up pulling the trigger on your own stuffs. Before you promote your contents ensure they are of good quality. Don't promote contents that Search engines and readers would find annoying.
In perspective, I am telling you not to write articles that did not cover the topic of discuss thoroughly.
Your articles should have over 2,000 words or more.
No wonder serpIQ said articles that contain 2,000 words or more tend to perform better on search engines:
Average content length of top 10 results
This simply means, more quality, detailed and original articles equals more search traffic.
|Average Shares by content length|
From the two charts above, you will see that long-form content converts better than short-form content. To back up this claim, a recent study performed by Marketing Experiments shows that on their homepage, long-form content outperformed short-form content by 30% in terms of conversions.
In order to be able to create an article with over 2,000 words these are the things you should do:
Always target a long tail keyword in your title – e.g. how to make money as an affiliate blogger.
Extensively research current and accurate data and statistics to back up your claims.
Create interesting, engaging, entertaining, and educational content on the subject.
Include relevant graphics, videos, or slide presentations.
Link out to competent authority blogs.
Add a call-to-action (CTA). (SHOUTMELOUD)
3. CRAFT KILLER HEADLINES
Your headline is the door way to your content. After creating a beautiful content if you give it a poor headline it will be ignored. If you want more site visitors then start crafting "attention grabbing" headlines. It takes only about 8 seconds to win a customer or lose them to competitors.
If it took you 1 hour to write your content, spend an hour to craft your headline too.
Wonderful headlines attract new visitors and keep them coming back.
4. GUEST POSTING
Guest posting is one of the surest ways to get quality backlinks from authority sites. This is one medium you can use to create a network with other bloggers on your niche and also create good fan base.
But note, do not guest post just because you want quality backlinks in order to rank on search engines, instead focus on building readership. A time will come when those backlinks you are running after will come naturally.