Now that the Apple euphoria has died down a bit, all eyes are on Google which will be unveiling its Pixel smartphones on October 4. There’s a great sense of expectation from Google – perhaps its always there – to launch a smartphone which competition would be envious of. As a brand, Google is known for its collection of wildly popular products, from search to maps to Android, and now smartphones.
Although contrary to popular perception, the company certainly doesn’t possess the Midas touch. In its arsenal, there have been a spate of failed products. Google Glass, which was supposed to wow the world, is notorious for making it to the Museum of Failure in Sweden. And who can forget Google Buzz, the company's much-touted social networking platform that almost failed to take off. Google’s “miss” list includes many more.
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Google Notebook was a precursor to Google Docs: You could copy and paste URLs or write notes that could be shared or published.
Google stopped development on Notebook in 2009 and officially shut it down in July 2012, transferring all data from Notebook to Google Docs.
iGoogle, a personalized homepage, was shut down in 2013. Created in 2005, iGoogle allowed users to customize their homepage with widgets.
Google said iGoogle wasn't needed as much anymore since apps could run on Chrome and Android.
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Dodgeball, a service that let users check in at locations, was purchased by Google in 2005.
Its founders, which included Dennis Crowley, left Google seemingly on bad terms in 2007 and Crowley went on to build a very similar service, Foursquare, two years later.
Google Hangouts on Air5 / 17Google Hangouts on Air
Google Hangouts On Air — Google's live-streaming service — moved to YouTube Live in September 2016.
The service was originally created in 2012 when live streaming was catching on and was once used by President Obama and Pope Francis.
Google Catalogs, an interactive shopping program that digitized catalogs, was shut down in 2015.
Google shuttered the mobile version of Catalogs in 2013 and shut down the desktop version two years later.
Google Reader was a news-reading app that let users pull in stories from blogs or news sites.
Google announced it was shutting down Reader in March 2013 — much to users' dismay and outrage — and it was officially killed in July 2013.
Originally intended to give people access to health and wellness information, Google Health was closed for good in January 2012 after Google observed the service was "not having the broad impact that we hoped it would."
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Google X, an alternative interface for the search engine, lasted exactly one day before Google pulled the plug.
A strange tribute to Mac OS X's dock, the site said: "Roses are red. Violets are blue. OS X rocks. Homage to you." Google X was quickly taken offline on March 16, 2005; the "X" name was soon repurposed as Google's research division.
Google's Nexus Q, a streaming media player that was designed to connect all home devices, was unveiled to great fanfare at the company's 2012 developer conference.
But reviews of the $299 Nexus Q among tech blogs were brutal, and Google shelved the product before it ever went for sale to the public.
Google Video was Google's own video-streaming service, launched before the company bought YouTube in 2006.
Google Video stopped accepting new uploads in 2009, but Video and Youtube coexisted until August 2012 when Google shut down Video for good.
Google Wave was designed to let people message each other and edit documents together, but users were confused by it and it quickly flopped.
Wave lasted about a year before it was killed in August 2010.
Google Play Edition Android smartphones
The Google Play edition Android phone was introduced in the spring of 2014. But by January 2015, they were listed as "no longer available for sale" and a Galaxy S5 edition of the phone never materialized, despite leaked photos appearing online.
Google Buzz was a social-networking service that was integrated into Gmail, but it was plagued with problematic privacy issues and never caught on. The company announced in October 2011 it would shut down the service to focus on Google+ instead.
Google first unveiled Glass in dramatic fashion in 2012, but the device never made it to the masses. Glass came with a high price tag, software issues, potential privacy problems, and it generally looked too nerdy. Google ended consumer sales of Glass in January 2015, but it continues to sell the device to businesses and is working on a new version.
Lively, Google's virtual world, lasted a little over a year. Google said it created Lively because it "wanted users to be able to interact with their friends and express themselves online in new ways," but it just didn't catch on. Lively was shut down in 2008.
Google Answers started as an idea from Larry Page, and was the first project Google worked on. Answers lasted for more than four years but stopped accepting questions in 2006.