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HOW TO REVIVE A NON PERFORMING ONLINE SHOP

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What's the use of having an ecommerce site that cannot generate sales or conversions? Some ecommerce site are very beautiful, well designed yet their conversion rate is zero. If you are in a situation like this, then this are the things you should do;



1. FREE SHIPPING TO ANYWHERE
Online shoppers love online stores/ecommerce sites that offer free shipping, this may reduce your profit but do it to get buyers attracted to your site. What I am telling you is if you want to boost your site's conversion rate you must consider free shipping to buyers. But you have to augment your gains by ensuring the price of your products are a bit high.

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2. USE GOOD IMAGES
Images are everything when it comes to online shopping, buyers want to see what they are buying clearly. Since buyers can't touch the product they want to see it, therefore use very high quality images.
If you are taking the photos yourself, use a professional camera. Take photos from as many angles as possible and make them zoomable. If you are selling wearables, get models to pose for you.

3. LIVE CHAT
Online shoppers are always in need of answers about products. If they don't get answers, they check elsewhere.

Therefore, besides offering email support, you need to have a live chat option. This will allow you to handle queries and objections in real time, thus enhancing your chances of making a sale. If you don’t have the time to stay online all day, you can hire a virtual assistant to man your live chat. Conclusion If you follow the guidelines above consistently, chances are high that your ecommerce store will become profitable. After some time, you could sell it on a marketplace such as Exchange and make a tidy profit.

4. WRITE GOOD PRODUCT DESCRIPTION
Don't ever copy and paste product description from top ecommerce site because you think it will help you rank on search. All you need to do is write in detail about the particular product and ensure there are no errors. Explain the benefits the product will offer the buyer but don't exaggerate because it may affect you later on.

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On a final note, make YouTube videos about your products, short descriptive videos often help most times. If you try all these and notice increase in your conversion rate please come back and leave a comment.

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