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NISSAN TO LAUNCH REVAMPED "LEAF ELECTRIC VEHICLE" TODAY

International Auto brand, Nissan, is set to launch the remodeled version of its Leaf electric vehicle today. Though there has been rumour that the car's limited driving range may pose a big threat to its sales.

The vehicle comes with a 40 kilowatt hour battery which has a range of about 150 miles on a single charge will be on sale in Japan as from the 2nd of October 2017.

Nissan also revamped its marquee electric model a sporty facelift and a price tag starting at 3.15 million yen ($28,992.18), and packed it with the latest automated functions including single-lane highway driving and self-parking.


Though, Auto analysts and commentators have said the range afforded by the Leaf and other EVs remains insufficient to lure many drivers away from regular cars, particularly in the U.S. where gasoline prices are historically low, limiting the appeal of EVs to affluent, environment-conscious drivers.

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"Until we see a significant improvement in range and/or economics that feed through to a rise in gasoline prices, EV buyers will be buying for environmental or altruistic reasons," said Janet Lewis, head of Asia transportation research at Macquarie Securities.
"It's still a very, very niche market."

Auto industry experts have said for Electric vehicles to break into the mass market they have to offer at least 250 miles range and a price of $30,000.

The Leaf's range is short of the 220 miles of the base version of Tesla's Model 3, the luxury electric automaker's first foray into more affordable cars, which launched in July with a starting price of $35,000. General Motors Co's Bolt, released last year, runs for about 283 miles and has a price tag of around $37,000.
Nissan was one of the first automakers to market an EV to the masses when it launched the first Leaf in 2010, helping the Leaf become the world's biggest-selling, all-battery car.
The Leaf and the Zoe, its sister model developed by alliance partner Renault SA, dominate the global mid-sized EV market in cumulative sales, but industry experts said the Model 3 will highlight the Leaf's shorter range.
As Tesla has entered the mid-sized EV market, "Nissan will have to compete on functions other than battery range, like automated functions" to stay on top of the market, said Takeshi Miyao, managing director of consultancy Carnorama.Just over 2 million EVs were registered worldwide as of 2016, according to the International Energy Agency, comprising a sliver of the more than 80 million vehicles sold last year. To date, Nissan has sold 280,000 Leafs since its launch in 2010, while the Zoe has sold 80,000 units since launching in 2012.

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