If you are thinking of growing your small business or perhaps your startup then the need for email marketing cannot be overestimated. This is one of the best ways to search for potential leads and reach out to existing customers. Even as blog owner you need an effective email marketing structure in place.
If you wish to grow your business then you are reading the right article that will inform about everything you need to know about email marketing, and the best email marketing platforms available.
I am going to list out 5 email service providers that you can rely on for effective email marketing.
Get response is an email service provider that has track record of helping small businesses grow, they have shown over time that they can help you convert potential leads to customers.
With get response, you can track your campaigns, measure site conversion rate, compare follow ups, and put subscribers into different segments.
You can also, customise the email editor to add snippets, add photos and view drafts.
This is a household name when it comes to email marketing, mailchimp has amazing features that is designed to grow alongside your business.
With Mailchimp you can customise your own email newsletters, create a predesigned template and even use an email beamer to send a campaign from your smartphone on the go. Also, A/B Split Testing – Test different subject lines and messages to fine-tune your campaigns.
Facebook Integration – Use Facebook to make connections, add fans, and get the word out about your newsletter.
Aweber is an email marketing platform that allows you access to over 150 templates and amazing marketing tools.
Some of these tools include:
Customization – Customize templates and sign up forms to support your brand.
List Management – Collect, manage, and send to specific segments of subscribers.
Tracking – Track the performance of each email you send or an email campaign as a whole.
Deliverability – Use the tools provided to get more messages delivered to your subscribers.
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I decided to make this email service provider come last because it interests me. If you are a small business owner then you should think of using campaigner email marketing.
Campaigner allows you access to over 1,200 possible email variations, amazing, isn't it? But that is not all.
With campaigner you can track the list of subscribers receiving, opening and clicking your emails. Amazing!!
Another good feature is 97% of Campaigner emails avoid spam filters and reach the inbox of subscribers.