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HOW TO MAKE MONEY USING YOUR FACEBOOK

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Most Facebook users with thousands of followers still do not know they are missing out on an opportunity to start making money with their Facebook pages. Facebook has over 2 billion active users monthly.

You should not be surprised when I tell some facebook influencers and business minded users are making a fortune from the world's largest social media. Make no mistake, it is no cake walk making money via facebook not minding it's vast audience.


I still need to inform you that there are millions of facebook users out there with huge number followership and audience, so it si going to be challenging. Secondly, facebook now restricts or streamlines the post that shows on your follower's feeds. Recent research shows that only 2% of your followers may see that post you crafted for business purposes.

Do note that, when a facebook user opens his facebook feed, it is programmed to display feeds via this 4 processes below

Inventory – the algorithm examines all of the recent statuses shared by the person’s friends and the pages they follow.
Signals – it then takes a look at a whole range of signals based on the user’s past behavior. These include, who made the post, the average time spent on content, post engagement, tagging and comments, how informative the post is, and many other signals. A significant signal from a money-making point of view is that the algorithm weights statuses from people as being more important than posts from pages.
Predictions – the signal attempts to guess how the user will react to a particular story – will they share it, comment on it, read it, or ignore it?
Score – The algorithm generates a Relevance Score for each post, based on the signals and its predictions.
When Facebook assembles a person’s feed, it only shows the posts with the highest Relevance Scores.

The truth is an average facebook user will prefer to watch a comic post than a business minded post.


But it is not quite as clearcut as that.

If a person only has a small number of Facebook friends they will be unable to spread the word very far – unless they are able to share content so profound that people share it multiple times over, and it becomes viral.

On the other hand, if a person can attract a considerable number of supporters and then engage with them on a regular basis, they will find that their posts will appear in many people’s feeds.

So the best way to ensure that people hear what you have to say is to build your support base up to the extent that they consider you an influencer. When you reach that point, it is easy to make money on Facebook.

Business accounts should not be wholly ignored, however. If businesses operate their accounts well and share quality content on a regular basis, Facebook will recognize their efforts and increase their Relevance Scores.

And then, of course, there is Facebook Advertising, which can help give an extra push to the reach of posts. We have recently looked at How much do Facebook Ads Cost - the true Cost of Running Facebook Ads.

If you wish to make money using facebook then you must be ready to build a niche and build up your audience. In building up your audience you must share interesting posts that will capture the attention of your followers. Another important is you must know the behaviour of your followers.

While most individuals, companies and brands look for facebook influencers to help advertise for them, they still try to build up followership. Have you noticed most companies in Nigeria has a fan page with millions of followers?

When your facebook followers trust your posts, they will trust you and do whatever you ask them to do. Remember you can't force a conversion or click, but if they trust your brand they will.

Kim Garst sums it up well when she says, “To sell on Facebook you need to stop treating fans like a commodity and start treating them like your friends.”

Steps: How To Make Money from Facebook
Selling Items in the Facebook Marketplace or a Facebook Buy and Sell Group
Sell From Your Facebook Fanpage
Operate a Facebook Group in Your Niche
A Suggested Facebook Sales Funnel
Influencer Marketing on Facebook
Selling Items in the Facebook Marketplace or a Facebook Buy and Sell Group
Depending on your location, you will see a wide variety of goods and services for sale on the Facebook Marketplace. These are listed in categories ranging from Home and Garden through to Vehicles and Bikes.

You could earn some money by placing your spare goods on the Facebook Marketplace. You may have to enter into negotiations with people, so be sure to keep in mind the lowest price at which you are willing to sell.

Similarly, there Buy and Sell groups on Facebook in most regions. You can make posts selling your spare goods in these groups. They often have a common core of members, and therefore suffer less haggling from people trying to get a bargain.

Sell From Your Facebook Fanpage
Many businesses discover that this can be tricky. It is not easy to build a high enough Relevance Score for your page’s posts to appear in your followers’ news feeds.

Therefore to make money on Facebook using your fan page you need to create and share content that people value on a regular basis. As Kim Garst says, her Facebook Selling Formula is “Be Useful + Be Authentic + Sell Occasionally = Big Facebook Sales.”

If you engage in influencer marketing, your influencers can help you with this. They can provide the useful and authentic content, and direct their supporters to your fan page.

You could consider adding some Facebook advertising to improve the reach of your sales posts. But don’t forget, to build up an organic audience, the bulk of your posts cannot be sales-oriented. They need to be valuable and/or entertaining to your potential audience.

With Facebook Advertising it’s essential to remember where most Facebook users are in the Buying Cycle. They are not using the platform with an aim to buy anything at all. It is not like advertising on Google, where potential buyers search for terms to help them make a purchase. People come to Facebook to chat with their friends, catch up with what their acquaintances are doing, and watch funny cat videos – not to buy your product.


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