Why does the word “Google” come into mind whenever we come across the term “search engine?” I really think it’s wise to remember there are other search engines out there. Yahoo! Bing, Yandex are some of them. And if you’re not targeting your efforts to include Yahoo!, you’re missing out.
I agree with you,google is the household name when it comes to search engine, but it’s not the only search engine. If you ignore Yahoo!, you could be wasting your efforts. By focusing only on Google, you’re missing out on a huge source of traffic from another popular search engine.
Here is what YAHOO SEARCH is about
YAHOO Search engine optimization (or SEO) is the process of improving your website so it ranks higher in the YAHOO search engines algorithm just like you do on google. SEO is one of the most reliable, effective, and inexpensive ways to make your website more visible to the people who are actively seeking out answers to their questions, the products they need, or the services they desire.
Society today depends on search engines for locating information and businesses. If your business has no presence on the Internet, and your SEO isn’t on point, you’re missing out on a large portion of potential profits.
Why is Yahoo! Important?
Yahoo! is a search engine that makes up 11.7% of US search share. That’s reason alone not to ignore it: one in every ten people use it on a daily basis, according to reports by WEBPAGEFX.
Let’s take a look at some specific tips you can use to beef up your site’s optimization for Yahoo! searches.
What You Should Know About Yahoo! SEO First
If you’re convinced to engage in SEO for Yahoo!, it’s important to recognize some of the differences between SEO for Google and SEO for Yahoo! Here are a few things to know right away:
COMPETITION IS POTENTIALLY LOWER
Just because the competition is stiff on Google doesn’t mean it will be as competitive on Yahoo! For example, a site that is leading Google for the keyword phrase “best lemon cakes” might be satisfied with the success on Google and, therefore, ignore the other search engines.
If you’re aiming to rank for the same search phrase on another engine, there might not be as much competition if the Google-leader competitor is opting out of ranking in Yahoo!
YAHOO! ISN’T AS COMPLICATED AS GOOGLE
SEO for Google is arguably more complicated than SEO for the other search engines. This, according to some theories, means that SEO for Yahoo! is going back to the basics, to a time when ranking a site depended on fewer factors.
Google has implemented many algorithm updates over the last few years, many of which have mystified Internet marketers. Yahoo! hasn’t done this.
YAHOO! AND BING ARE SIMILAR
First, SEO for Yahoo! and Bing are similar. So if you’re optimizing for Yahoo!, you’re also essentially optimizing for Bing. Both search engines have their own algorithms—that is, automatic systems that determine how to rank websites for any given word or phrase—but they are very similar to one another.
LINKS ARE IMPORTANT
Yahoo! values inbound linking and backlinks more than Google. This means that if your website has a high number of quality links, you may rank very well on this search engine, even if other factors that Google considers priority aren’t quite where they should be.
THE AGE OF YOUR WEBSITE MATTERS
Next, Yahoo! gives great importance to domain age—that is, how long you’ve had the URL or address associated with your website. Therefore, having an older domain is an advantage.
While there’s nothing you can do to age your domain any faster, it’s a lesson on rebranding. If you want to rank high in Yahoo!, don’t change your domain name.
Video: What Is SEO?
SEO Tips for Yahoo!
Consider the following tips when engaging in SEO for this alternate search engine:
1. CONDUCT KEYWORD RESEARCH
Find out what people are searching for on Yahoo! in relation to the services you offer. Once you know these search terms, you can add them to your website and content.
SEO for Yahoo! places an emphasis on keywords in page titles and tags, so be sure to include them there. While you shouldn’t stuff them in or create sentences that don’t make sense (more on that shortly), you should aim to get the most important and relevant words and phrases into these spots.
2. USE KEYWORDS, BUT DON’T STUFF
While Yahoo! isn’t as quite sensitive as Google to keyword stuffing, it’s important to opt for a natural use. This means you should write phrases and sentences that make sense and are readable first, and contain your keywords as a secondary factor.
3. CREATE ENGAGING CONTENT
Some rules for SEO are exactly same, regardless of the search engine. This is true for creating engaging, high-authority content.
SEO for Yahoo!, like the other search engines, depends on relevant content. Make sure that the blog posts, articles, and other content pieces on your website are sensible, informative, and actually relevant to your content. Don’t try to game the system by creating long pieces that contain lots of keywords but little substance—Yahoo! will catch on and hurt your rankings as a result.
4. OPT TO BRING SOMETHING NEW TO THE CONVERSATION
Create content that’s valuable to your readers. Don’t recreate information that’s already been published. Add a new, interesting perspective to a trending topic or publish content that’s fresh and relevant to your audience.