We are finally in the new year 2019, there is a great need to acquire some digital marketing skills that will help you stand out in business. The need for digital marketing skills has never been higher, yet the digital skills gap has never been wider. This discrepancy can provide you with the perfect opportunity to demonstrate your value and competency – you just need to make sure you’ve strengthened the right skills.
There is a popular business saying that says nothing happens until someone sells something. With the recent adoption of technology across all sectors, acquiring some digital marketing skills is key. Here is a list of digital marketing skills to start learning today.
1. Web Data Analytics.
The most important skill in digital marketing is web data analytics. Thanks to the growing analytic tools such as Google Analytics, Webmaster Tools, Hotjar that is providing us with the abundance of customer data.
Being able to track, access, and analyze data through various tools and technologies in order to inform marketing decisions are skills that are no longer optional for marketing teams.
Also Read: Why Every Business Needs To Start Blogging.
2. Email Marketing.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email marketing has one of the highest returns of any digital marketing technique. The power of Email marketing as a marketing tool is often underestimated.
Email marketing strategies have changed over the years. What worked five years ago, now no longer works. But it’s still a key player in any marketing strategy and a needful digital marketing skill for anyone that is looking to acquire new customers with less.
3. Content Writing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Investing in writing quality content around your business or brand is a great digital marketing skill that will lead to an increase in traffic to your website and higher organic search engine rankings for your business which results in more leads.
4. Brand Storytelling.
Brand Storytelling is a strategy to increase brand awareness and loyalty among consumers by providing them with compelling storylines about your business and products. The best brands are built on great stories. — Ian Rowden.
A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends.
5. Search Engine Optimization (SEO).
Search Engine Optimization (SEO) is a form of marketing focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
The majority of web traffic is driven by the major commercial search engines like Google, Bing, and Yahoo. Search engines are the primary method of navigation for most internet users. This is true whether your site provides content, services, products, information, or just about anything else.