„Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to online marketing“ or „a summarizing term for all online marketing activities“ lets put it simply:
Digital Marketing are all marketing activities that use digital devices.
That includes online marketing activities – but strictly speaking, that also includes some offline marketing activities, too. And that is good. Why? Because it would be a mistake to view online marketing activities totally detached from all other marketing activities.
To give you a thorough understanding of what the term „Digital marketing“ includes, here are the 10 most important types of digital marketing. And you should make sure that you know about all of them before you decide what types of marketing you are going to include in your digital marketing strategy.
1. Social Media Marketing
The Social Ms has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.
Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source Wikipedia
That means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the awareness for a brand or product.
But be careful, to be successful with social media marketing you have to fully understand the one social network you want to use for your marketing. Each social network has unique features, communication best practices, and content they like. Some social networks will work great for your situation, product and content – others won’t.
2. Content Marketing
Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser.
If you want to know more and start with your content marketing today, check out this “Beginner’s Guide To Content Marketing!”
Content Marketing strongly relies on content distribution. Content marketing can rarely be seen totally separated from other types of digital marketing that can fill the content distribution part. For an in-depth view on the relationship between content marketing and SEO check out this article.
3. Search Engine Optimization (SEO)
SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords or keyphrases in the copy of a website or within the content you want to show in search and getting links to this website or content.
There are multiple strategies for optimizing your website(s) for search engines – some of them are accepted by Google and others are regarded rather shady and may result in Google penalizing your website. Read more about what SEO is and how it works in this article.
There is a strong connection between content, social media marketing, and SEO. The most obvious is that social media and SEO are perfect distribution channels for content.
Do you want to know how to make your blog ready for SEO? Learn what you have to do to get traffic from Google search to your blog?
Follow the step-by-step instructions from our “Step-by-Step Guide to SEO” and see search traffic multiply!
These are the methods we used to turn search traffic into our most important source for traffic. And you can do it too – search traffic success is just one click away!
4. Search Engine Marketing (SEM)
While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.
Image Source: Search Engine Land
In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases.
SEM is a form of Pay-Per-Click advertising.
5. Pay-Per-Click Advertising (PPC)
Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.
Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.
6. Affiliate Marketing
Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.
Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.
7. Email Marketing
Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust – eventually, you will be able to turn a percentage of your audience into customers.
8. Radio advertisingTo give you a thorough understanding of what the term „Digital marketing“ includes, here are the 10 most important types of digital marketing.
You know what I am referring toConti..